JOYment Special Edition Part 2(2022)
During recessions, consumers tend to avoid spending on non-essential items. However, they still look for affordable ways to treat themselves and explore unique experiences.
The JOYment trend from Daymon Global TrendwheelTM is the Mega Trend that reflects this exploration of happiness and joy.
The innovation report 17.2 explores 3 micro trends connected with JOYment: Play, Sensorial, and Surprise Me, highlighting the relevance of these in the current context and illustrating each with innovative concepts.