Daymon’s viewpoint on global key questions to influence, inspire, lead and impact the market,
leveraged from Daymon’s pioneering thinking and expertise.
With retailers and suppliers poised and challenged to deliver on heightened shopper expectations and lifestyle needs, Daymon’s 2023 Private Brand Intelligence Report explores three key pillars of product innovation that align consumer needs with the shifting market environment.
Inflation has been on the rise since the start of 2021, and it reached a 32-year high in 2022. The pandemic played a significant role in the observed price instability. However, in February 2022, Russia’s invasion of Ukraine caused inflation levels to surge even higher, leading to a “new normal” full of uncertainty.
As resources are running low, it is becoming increasingly important for businesses and consumers to adopt a circular economy approach. Many retailers and CPG firms are now focusing on reusing and re-appropriating food waste as part of their sustainable measures, while consumers are also shifting their shopping habits towards a more circular economy mindset.
The retail industry has been familiar with digitalisation for quite some time now. The primary motivation behind this shift has been financial, as retailers are urged to consider the benefits of digitalising their operations. However, digitalisation is not just about improving efficiency but also enhancing the overall shopping experience.
Dark stores refer to physical retail locations that have been closed and repurposed for the sole purpose of fulfilling orders. These centres are not open to customers, making it possible to store more inventory and swiftly process orders with precision. Although the concept is not new, the COVID-19 pandemic has disrupted the retail industry, leading to a surge in the use of dark stores for efficient order fulfilment.
Our latest Private Brand Intelligence Report provides a global perspective on the Private Brand industry and the three essential actions needed to update your current strategies, navigate today’s volatile retail environment, and guarantee long-term success.
Price positioning plays a key strategic role when it comes to introducing new solutions to the market. Defining optimal price positioning is based on a thorough knowledge of what is known as the ‘3 Cs’ – the company, the customer and the competitors (i.e. other players in the market).
As the world began to recover from the COVID-19 pandemic, the ongoing conflict between Russia and Ukraine cast a shadow over hopes for global economic revival. In this special edition of the Daymon Perspective series, Daymon provides an overview of the war’s severe impact on commodity markets.
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