Organic products have been on a decades-long growth trajectory, with a significant boost at the beginning of the pandemic. While the markets’ performance may vary between countries and regions, a common global trend emerges—the drive to make organic foods and drinks across categories more accessible to consumers regarding availability and price.

In this paper, Daymon explores what will shape the future of organic and how it is aligned with major consumer trends. In this context, the paper focuses on Health & Food Safety Concerns, Sustainability Credentials, and Availability & Price Sensitivity.